Internationalising a National Image formatIsbn:Softcover - 9783838656960 unverkennbar

unverkennbar

Finanz- und Ertragslage des Konzerns haben können

Seitdem hat sich eine gravierende Veränderung vollzogen

- Welche Indizien sprechen für eine negative Zukunftsprognose

Verschiedenste Maßnahmen wurden ergriffen

Internationalising a National Image formatIsbn:Softcover - 9783838656960 unverkennbarInhaltsangabe: Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments in